The word "SPEED" written in purple outlined letters with a futuristic font.

Vibrant. High energy. Non-Stop.

Meet jetsetters where they’re at with a bold and kinetic campaign.

The Brief:

YOTEL's internal team arrived with the Non-Stop concept (bold, high-energy, tastefully blurred) and I translated that across six properties and every channel. I expanded the visual identity into property-specific content, building out shoots around amenities, in-room experience, and food and beverage. On set I directed, styled props and wardrobe, and kept the throughline of the campaign intact across every location.

The Making of:

Two young people, a man and a woman, walking through a brightly lit corridor with colorful neon lights. The man is smiling broadly with tattoos visible on his arms and neck, wearing a striped shirt and light shorts. The woman is smiling sweetly and gently touching the man's shoulder, dressed in a white dress.