Vibrant. High energy. Non-Stop.
Meet jetsetters where they’re at with a bold and kinetic campaign.
The Brief:
YOTEL's internal team arrived with the Non-Stop concept (bold, high-energy, tastefully blurred) and I translated that across six properties and every channel. I expanded the visual identity into property-specific content, building out shoots around amenities, in-room experience, and food and beverage. On set I directed, styled props and wardrobe, and kept the throughline of the campaign intact across every location.
The Making of: