With two weeks to build the team, develop creative, and shoot we worked fast to help the brand launch just in time for summer.

I worked to develop seven video concepts rooted in Nécessaire's existing online presence: quick, macro, sensorial moments built to evoke refreshment rather than show it outright.

The challenge was distinction without departure, each concept needed its own identity while staying recognizably Nécessaire. For the brand's on-the-go cooling mist, I built the concept around a model walking on a treadmill, a dynamic break from typical studio capture.

Every shot was mapped in advance through a detailed shot list before stepping on set. In post, I worked closely with our editors to lock a consistent visual tone across photo and video, building out the color palette and LUTs that now serve as the brand's go-forward standard.