Delta Hotels | From Leisure Campaign to Hockey Rink

From business minded to OOO, our task was to focus on an untapped market in Delta Hotels by Marriott Bonvoy’s audience – the leisure traveler. What began as a website refresh and social campaign became on OOH rink-side advertisement played across the Canadian Hockey League for two seasons in a row.

The Brief:

With a three-month runway and deliverables spanning multiple channels, I worked closely with Marriott's branding agency to shape concepts around what was achievable in a three-day production. From storyboards and mood boards to wardrobe and prop sourcing, I had a hands-on role at every stage — flying a team to Dallas, directing on set, and helping evolve the creative into something that ultimately landed on CHL jumbotrons for two consecutive seasons.

The Making of:

A black and white dog with a yellow bandana sits on a luggage cart filled with suitcases and travel accessories in front of a brick wall. The cart is outdoors with plants in the background.

A smiling man and woman walk with a dog outside the Delta Hotels by Marriott entrance, with the man pulling a suitcase.

A family is playing Scrabble on a bed, with a young girl holding a teddy bear and smiling, while a woman and a boy are engaged in the game, with letter tiles scattered around.

A woman sitting on a hotel bed, smiling as she receives a coffee from a man.

People relaxing by a swimming pool on a sunny day, with some sitting on poolside loungers, a woman sunbathing on a lounge chair, two children sitting on a poolside bench, and a woman and man sitting in the pool with pool toys, surrounded by trees and

A woman with long brown hair wearing a beige jacket and blue skirt waiting at a hotel reception with her rolling suitcase, while a man in a suit smiles behind the counter.

Three children sunbathing by a swimming pool on striped towels, wearing sunglasses and summer swimwear.

A woman sitting on a beige sofa, writing in a notebook, surrounded by patterned pillows, with yellow-green armchairs in the foreground and abstract art on a wood-paneled wall behind her.

Two women walking past the entrance of a hotel with a large sign that reads 'Delta Hotels Marriott' on a stone wall.

A group of six friends, three men and three women, are taking a selfie together at an outdoor gathering. They are smiling and wearing sunglasses, with drinks on the table in front of them.