Danrie came to our production company, SK Studio, with a vision but not yet a concept, so we built one together.

Over a series of calls exploring the season's styles and the brand's evolving identity, we landed on a campaign rooted in the lives of city kids — playground energy, brownstone stoops, and pizza slices on a fall afternoon.

What began as a single shoot grew into a three-month partnership, during which I worked closely with Danrie's marketing team to build a consistent social presence from the ground up. Across four additional shoots, studio and lifestyle, I handled creative direction and production end-to-end, delivering a content library and a creative framework the brand could carry forward long after our work together wrapped.