Working directly with founder Blaize, I led marketing strategy, social management, and content creation for a brand built around communicating craftsmanship.

From her Paris Fashion Week show to campaign shoots on NYC streets and studio sets, I kept a consistent creative eye across every touchpoint, directing, building concepts, and stepping behind the camera for the brand. Beyond content, I owned the full marketing ecosystem: designing, copywriting, and implementing email campaigns and social ads that brought the brand's story to the right audience.