The scale was significant. Sixteen films, 15 shoot days in Hartford, Connecticut, and over 120 hours of footage. But the ambition started long before we got on set.

Working from scripts developed with the branding agency, I immersed myself in the world of the people we were portraying: MDs, RNs, NPs, and receptionists. I researched each role carefully and collaborated with field experts to ensure every creative decision felt accurate and authentic.

From there I built detailed storyboards, shaped the visual language to align with Aetna's aesthetic, and developed a shoot schedule robust enough to carry the production through to completion.

I coordinated wardrobe and props, offered script revisions, and directed on set, then managed the full post production process through final delivery.