Across three shoots, Washington D.C., New York City, and Los Angeles, I creative directed a collection of content designed to showcase Sofitel's elevated hospitality in two very different settings.

In D.C., we followed the guest through marathon weekend, from the hotel lobby and restaurant to the streets of the city. In L.A., we slowed things down, lingering on Beverly Hills views, sun-drenched amenities, and a morning on Melrose. In NYC, we stripped it back, letting the architecture and interiors speak for themselves.

For all, I built the creative direction, crafted detailed shot lists and shoot schedules, sourced wardrobe and props, and directed talent on set.