The Canadian properties were a departure from my usual role, this time, I was both behind the lens and in front of it.

Moving through four iconic Fairmont hotels with my husband and co-founder, I shaped a creative framework built around what the brand's audience would actually want to see: which amenities were worth highlighting, how each property's distinct identity could come through, and how the guest experience could be told from the inside out.

For the Fairmont Store, I returned to a more familiar footing as creative producer — sourcing wardrobe, managing set, and keeping a creative eye on the work while the social agency led the direction.