Working alongside Element's branding agency, I synthesized their vision into a three-day production plan and brought it to life on set as director and creative producer.

The content centered on the moments that make a stay feel like more than a stay, families in the pool, friends around the BBQ, a yoga practice at sunrise, and the easy rhythm of people genuinely at ease. I translated the brief into a detailed shot list and schedule, directed talent on set, and ensured every frame stayed true to the brand's wellness-forward identity.