Choice Hotels needed a suite of metaphorical films to communicate brand strategy to investors, without saying it outright.

Working with their branding agency, I helped concept five distinct films across two live action shoots, an augmented reality gallery, and two stock compilations. A vintage Porsche. A decorated cake. An AR rebrand preview. Two narratives of connection and legacy. With scripts from the agency in hand, I built storyboards and mood direction to tie the suite together, directed talent across two days in Los Angeles, and delivered five finished films in under a month.